Should Guest Posts Be A Part Of your Linking Strategy?

Does Guest Posting Increase Website Rankings?

Does guest posting really help you to rank a website? The answer is yes and no. In other words, you are going to need to understand the guest posting process before it is going to mean anything to you. This article is going to break down everything you need to know. More importantly, it will explain how guest posting influences website ranking.

The Purpose Of Guest Posting

The best place to start would be to look at the purpose of guest posting in general. Why are website owners reaching out to other sites when they can just focus on their own?

The first thing you have to understand is that guest posting fits into link building (search engine optimisation term), and it can be done for several reasons. They include:

– More traffic
– A higher ranking
– Growing an online presence
– Gaining more authority in your niche

It’s no surprise that internet marketers pay a lot of attention to guest posting in order to grow their site because it comes with a whole lot of SEO benefits.

Now the question becomes, how does guest posting bring you all these great benefits?

The Magic Of Guest Posting

Ideally, you want to post on a site that connects with your niche and already maintains a high ranking in that niche.  However, if you link your site with one that is considered as spam by search engines and users alike, the post will most likely do more damage to rankings than good.

If you are successful in getting your guest post published on a high authority site, you are automatically tapping into their traffic.  While this type of traffic might not convert as well as totally organic traffic, there is still a lot of growth to be gained from it.

At the same time, search engines see this post as a vote of confidence for your website. If a popular site with a high ranking is confident enough to give you some space, it will have a big influence on how high your site can rank.

The Dangers

However, search engines have become very critical about the way some people are using guest posts and their link building tactics. This means you have to make sure you stick to the rules if you are going to see long-term success.

Overall it is safe to assume that a guest post on a good quality website is one of the best and safest ways to build links with other sites as it drives traffic to your website, increasing the chances of a good ranking.