Search engine optimisation covers alot more than just basic website optimisation. You have to look at the broader picture and incorporate other strategies for optimising your website, like including paid advertising in google adwords, yahoo and placing adds on facebook.
When you are just starting out, study your website and your target niche and audience. Things like different age groups and different locations, that you are targeting, will all have an affect on your on page optimisation.
There are important aspects of a website which can improve your website ranking and other factors that can damage your rankings. Did you know that there are stop words which google and other search engines will skip these words in titles meta description and being used with your keywords words like: A, An,But,When,How?
Here is a quick checklist to follow to do website optimisation the proper way:
Choose the right keywords:
One of the most effective ways to optimise websites is using keywords in the content of the webpages. It is a significant step in the early stages of search engine marketing especially when it comes to online searching.
Just by the use of effective keywords, website owners will reap an opportunity to drive good traffic to their websites, which translates to sales and money. But the use of keywords must be juxtaposed with sensible, valid and good quality content. This is because popular search engines like Google are strict when it comes to monitoring good content on the Internet. The latter has established rules against black-hat SEO techniques through Google Panda and Penguin.
Although many website owners and bloggers have identified the advantages of using the right keywords, they still fail to use this strategy to their webpages because of the complexity of this task. It is true that keyword optimisation may be a challenge to any SEO marketer, but applying it does not only drive sales; it also plays a major role in Internet marketing, build links and organise the content of a website.
There are factors that should be considered in using which keywords to use in a website article. The popularity, relevance and intent are among the things to consider in coming up with the effective keywords in SEO article marketing. If these considerations are carefully used, the search relevance value on the website will rise and generating qualified website traffic can be achieved.
Use Quality Content
Many online marketers nowadays employ various methods and tools to help their websites rank high in search results. One of which is on-page SEO. This term refers to the process of optimising a website’s content, which can range from images, links, text, and almost anything uploaded to a page.
It has several factors working together to help a website rank high in online searches. One of the most important is the content of the page. This aspect is what makes a site deserving to be in the top part of search engine results. Basically, quality content is what Internet browsers are looking for. Because of this you need to make sure that your website possesses good content.
But, how do you know if your content is good enough both for search engines and users? Here are two characteristics you should be working on.
1. Always remember that quality content satisfies a need. Your website should supply information relevant to the demands of the general online community or the needs of a specific group of Internet browsers. For instance, if your page is about home improvement then you must fill your portal with information about house remodelling, renovation, maintenance tips, and the like. This characteristic is needed in order for your website to become valuable to real people. However, your page should also be friendly to search engines, which will lead us to the next point.
2. Keep in mind that good content is linkable. No matter how informative or interesting your webpage is if it is not linkable, then it is useless. Remember, if people or other websites cannot link to it then there is a big possibility that Google will not rank it. The result is: you will lose precious traffic.
By making sure that your portal’s content supplies a demand and is linkable you can be assured that your webpage is one step higher to ranking high in search engine results.
Never Fall into these BAD Habits!
If you are an Internet marketer and you own a blog, chances are, you already know certain strategies that can increase website traffic. Even so, it is important not to overstep your boundaries and employ trickery that may help you in the short run, but cause you more harm in the long run.
In the area of search engine optimisation, these bad habits are sometimes referred to as “black hat” strategies. These are devious techniques for manipulating search results. When caught, the penalties could be more than you can bargain for.
Here are some of the things you should avoid in your SEO strategy:
1. Hidden text
This involves putting texts that contain the keywords but are of the same background colour as the rest of the site. For the aggressive black hatters who use this technique, the goal is to let bots read the text and keep it hidden from humans, a stealthy way of increasing page rank.
Sometimes this can come in the form of automated link generation. What people do here is use a proxy where links can be posted in comments of other blogs. To the other web loggers, this can be a nuisance and will make it necessary for defensive measures such as spam filters.
This is basically manipulating other people’s content using specialised software and then claiming it as your own. One might take a chunk from another person’s article and then have it automatically regenerated into something else. You might think of this as automated plagiarism.
4. Doorway pages
Perhaps a very overt method of black hat SEO is the use of a doorway page that redirects users to a desired area of the Internet. Essentially, an Internet user is driven to another webpage that is totally unrelated to the one he or she was browsing.
It is a given that Internet marketing calls for active and aggressive strategies. Even so, it is important that one should not abuse it. In the end, it is your site that will suffer the consequences. So keep in mind that while business is highly competitive, it does not mean you should resort to black hat tactics.
I hope these quick tips help you on your way to perfect On page Optimisation.